Tracking links
- What connects the sale
- A tracked click
- Where it helps
- Measure visits and purchases after someone follows a tagged or affiliate link.
- What it can miss
- A purchase without that tracked click has no link-based connection to the post.
COMPARE SOCIAL ATTRIBUTION METHODS
How can you track sales from social posts?
Links follow clicks. Codes follow purchases that use them. ReplyCorp connects purchases to posts customers engaged with, even when they never used a link or code.
Different methods.
Different connections.
Choose based on how people discover and buy from you. These approaches can work together.
Promo codes
- What connects the sale
- A code used on an order
- Where it helps
- Connect code-based sales to a creator or campaign, even without a tracked link.
- What it can miss
- Purchases without the code are missed by code tracking. A shared code does not identify which post someone saw.
Engagement-based attribution
WITH REPLYCORP- What connects the sale
- Recorded engagement matched to a customer
- Where it helps
- ReplyCorp connects signups and purchases to X and Instagram posts customers engaged with, even without a tracked click or code.
- What your brand needs
- Your brand needs connected customer social accounts, recorded engagement, and reported conversions.
They liked the post.
They bought later.
That journey can disappear from link and code reports. ReplyCorp uses engagement-based attribution to connect the purchase to earlier likes or comments, using the customer’s connected social account.
Recorded engagementConnected social accountReported purchase
@nova.kim
The @yourbrand drop is live. These are coming everywhere with me this summer.
Maya liked this post
@yourbrand
Meet your next everyday pair. Our new sunglasses collection is here.
Maya commented on this post
Maya’s checkoutConnect social
Keep what works.
See what you’re missing.
You do not have to remove existing tracking to use ReplyCorp. Add engagement-based attribution where you want to understand results from your brand, influencers, and customers on X and Instagram.
Compare creators
See the signups and purchases connected to each creator’s posts.
Explore influencer attribution ↗Measure all your social posts
Compare your own content, influencer posts, and customer recommendations.
Explore social conversion tracking ↗Reward the results
Optionally reward qualifying posts for the conversions they drive.
Explore ReplyCorp Rewards ↗F.A.Q.
Questions about tracking social results.
Can I use ReplyCorp alongside surveys and platform reports?
Yes. Post-purchase surveys tell you where customers remember finding you, and platform reports show the activity and conversions their tools cover. ReplyCorp adds the connection between recorded post engagement and your connected customers’ conversions.
How do I find out which social post led to a purchase?
Use a method that can connect the purchase to a specific post. A unique tracking link can identify a clicked post. A creator code can identify the creator, but may not identify the individual post. ReplyCorp matches connected customer social accounts to recorded post engagement and the purchases your brand reports.
Can I track sales from Instagram posts without affiliate links?
Yes. ReplyCorp uses engagement-based attribution to connect purchases to Instagram posts customers previously liked or commented on. The customer must connect their social account with your brand, and your integration must report the purchase.
Does engagement-based attribution replace links and codes?
It can work alongside them. Keep links and codes for the journeys they capture, and use ReplyCorp to identify qualifying purchases after post engagement, including purchases without a tracked click or code. The same purchase can appear in both systems, so their totals should not simply be added together.
Can a pixel identify every organic post that influenced a customer?
A website pixel records supported activity on your website and sends it to an analytics or advertising system. Which posts or ads receive credit depends on that system’s matching and attribution rules. Installing a pixel alone does not guarantee a report of every organic post a customer engaged with.
Which method captures the most sales?
That depends on your customers, channels, and available data. ReplyCorp can identify qualifying engagement-led conversions that link or code tracking misses. To measure the additional coverage for your brand, compare the same purchases over the same period and identify which were found only through engagement.
See which social posts
bring you customers.
Start with analytics. Add Rewards whenever you’re ready.
Get started ↗See plans and pricingBook a Call
Get answers, explore your use case, or learn more about ReplyCorp.