INFLUENCER ATTRIBUTION · X & INSTAGRAM
See which creators bring customers, including people who engage with a post and buy later without using its link or code. Choose who to work with again based on more of the results their content drives.
Powered by engagement-based attribution. ReplyCorp matches connected customer social accounts with recorded post engagement and the conversions your brand reports.
No links or codes in posts. No rewards program needed.
@organicposter_BenInstagram
A friend let me try their Your Brand sunglasses. You can probably guess what I ordered next.
THREE WAYS TO CONNECT POSTS TO RESULTS
Engagement-based attribution connects customers’ conversions to social posts they engaged with beforehand. ReplyCorp makes the connection even when that customer never clicked a creator’s link or used their code.
Follow the click.
The customer needs to follow a tracked link from the creator’s post.
Your tracking needs to carry that click through to the conversion.
People who like or comment but never click are missed by link tracking.
Follow the code.
The customer needs to remember or find the code and use it when buying.
The code identifies the assigned creator, even if it was shared somewhere else.
A purchase without the code is not attributed through that code.
Follow the engagement. With ReplyCorp.
No special link to click. No code to remember. A recorded like or comment can establish the connection.
Connect later conversions to earlier engagement, without relying on a tracked link carrying the connection through checkout.
Include customers who engaged and later converted, even when they never used the creator’s link or code.
Measure beyond the people who click. ReplyCorp opens another path to attribution: the people already engaging with posts about your brand.
Matching requires a connected customer social account, recorded engagement, and a conversion reported by your brand.
TRY IT WITH SAMPLE DATA
A popular post is a starting point. See which creators bring people to your brand, then explore the posts and customer journeys behind their results.
Start with Stacy to explore the posts behind her results. Select another creator to compare.
Conversion IntelligenceYour Brand Your Account | 90 | 336 | $21,835 |
 Paid Creator | 50 | 35 | $2,855 |
Account Performance Over Time50 tracked posts · 19 purchases Top Posts The best part of this trip has been stopping whenever something looks interesting. Wearing my Your Brand sunglasses in the photos. Took the ferry just to sit outside and watch the water. No real destination needed. Wearing my Your Brand sunglasses in the photos. | |||
Other Account | 55 | 33 | $2,480 |
 Other Account | 52 | 17 | $1,310 |
 Paid Creator | 58 | 29 | $1,310 |
 Paid Creator | 57 | 16 | $1,235 |
 Other Account | 49 | 31 | $1,125 |
FROM RANKING TO REASON
Find a strong performer, open the post, and see how its results built over time. Use the content behind the numbers to inform your next creator brief.
ENGAGEMENT-BASED ATTRIBUTION
ReplyCorp connects recorded social engagement to the customers and conversions your brand reports. Here’s what makes the match possible.
Track supported engagement on posts from your brand and people posting about it on X and Instagram.
Let customers connect their social account at signup, checkout, or another suitable moment. Use our connect widget or your existing integration.
Report signups, purchases, deposits, or other events through the API. Include revenue where relevant so you can compare value as well as conversion counts.
BEYOND THE SAMPLE DATA
Deposits driven, for no upfront media cost.
See the results on our homepage ↗START WITH ANALYTICS
Use Conversion Intelligence to understand creator performance. Add ReplyCorp Rewards whenever you want to reward people for the conversions their posts drive.
F.A.Q.
Influencer attribution connects customer actions, such as signups or purchases, to creator content. ReplyCorp uses engagement-based attribution: matching connected customer social accounts to creator posts they engaged with before converting. Your brand supplies the conversion events.
ReplyCorp connects purchases your brand reports to tracked creator posts the buyer previously engaged with. Compare creators by purchase results, then open a customer journey to see the posts behind the match. Your brand needs connected customer social accounts and recorded engagement.
Yes. ReplyCorp can match purchases to Instagram posts customers liked or commented on, without requiring a click on the creator’s link or use of a promo code. Matching requires the buyer’s connected social account, recorded engagement, and a purchase reported by your brand.
You can see the posts they engaged with before converting, and the results each creator helped drive.
Measure the conversion events your brand sends to ReplyCorp, including signups, purchases, deposits, and other actions. Send revenue with relevant events to compare their value as well as their number.
Yes. Use ReplyCorp alongside your links and codes to see qualifying conversions connected to post engagement. Compare the reports to understand what each method captures; the same purchase may appear in both.
No. Matching requires recorded engagement, a connected customer social account, and a reported conversion.
No. Use Conversion Intelligence for analytics on its own. You can include ReplyCorp Rewards at signup or add it later in Settings if you want ReplyCorp to distribute rewards for conversions.
ReplyCorp needs a matching customer social account and recorded engagement to connect a conversion to a post. Customers can connect at signup, checkout, or another point in their journey.
No. Revenue connected to posts is one input. To assess ROI, also account for creator fees, product costs, discounts, and other campaign expenses.
YOUR NEXT CREATOR DECISION
See which posts and people bring customers to your brand.
Get started See plans and pricingGet answers, explore your use case, or learn more about ReplyCorp.